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Target Your Audience
Harness the power of Google and Facebook ads with Just Jay Products for streamlined social media marketing success. Our expert team ensures maximum results in minimal time, crafting compelling content, strategic campaigns, and precise analytics tracking to propel your brand forward efficiently. Say goodbye to wasted efforts and hello to impactful results with Just Impact!
Use the proper tools
At Just Impact Marketing, we understand the allure of various social media platforms, but we emphasize the importance of selecting the right ones for your target audience. With a customized approach, we identify the most resonant platforms and allocate your ad spend strategically. Here are some top social media channels we often recommend to our clients:
Instagram Marketing Strategy
In a world where technology evolves at breakneck speed, individuals grapple with the challenge of processing information across various digital and print mediums.
As our society becomes more visually-oriented and adept at multitasking, the preference leans toward short-form content that delivers more information swiftly. While Instagram might appear straightforward, its campaign strategies delve deeper than meets the eye. This photo and video sharing platform boasts a staggering 1 billion active monthly users, collectively sharing an astounding 95 million photos every day. Amid this deluge of content, how can you ensure your creations stand out?
The Role of an Agency in Enhancing Your Instagram Brand
If your business isn't yet part of the Instagram landscape, it's time to consider a move. The platform boasts an impressive per-follower engagement rate of 4.21%. However, navigating this terrain and securing those interactions demands a strategic approach.
At Just Impact Marketing, our adept team handles the intricate details, relieving you of the nitty-gritty. Our Instagram approach and strategy encompass the following steps:
Our Main Targets
Setting Objectives:
Define your goals and what sets Instagram apart for your brand. Is it about boosting brand awareness, showcasing personality, or displaying products? Perhaps building connections and engaging with your audience is your aim.
Content Strategy:
Your brand's identity influences your strategy and content development. For instance, B2C companies often highlight products, while B2B entities may emphasize company culture. This choice shapes the type of content you share, be it photos or Instagram's other offerings.
Visual Theme:
A visually appealing and consistent theme is crucial. People crave aesthetically pleasing content. A consistent color palette and imagery enhance the potential for more followers.
Scheduling:
Timing can make or break your post's visibility. Just Impact Marketing will create a timely content calendar using industry-specific statistics.
Results Tracking:
Tracking is essential to enhancing your strategy. No social media campaign remains static. Keep tabs on the most-liked and commented posts. As trends shift and your audience evolves, your strategy should adapt accordingly.
Advertisement:
Instagram provides diverse tools to reach your ideal audience, elevating brand awareness and engagement. Retargeting, for instance, reconnects potential customers who've left your website. Swipe Up ads in Instagram stories seamlessly guide users to your website with a simple swipe.
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Facebook Marketing Strategy
With an astounding 2.414 billion monthly active users on Facebook, where else could your business find a more captivating stage?
This platform consistently evolves, introducing new features that embrace diverse content sharing, from Facebook Marketplace and Live to stories.
For a business owner like you, there's no shortage of concerns. Elevating awareness, nurturing brand value, and cultivating leads take precedence. This is where Just Impact Marketing takes the reins.
We recognize the art of crafting that perfect, shareable message and expertly allocating the right ad budget to enhance impressions and engagement. We remain in sync with Facebook's updates, deciphering how to leverage them optimally for your business.
Increasing Conversions with Facebook's Re-targeting Pixel
Within Facebook's advertising arsenal are sponsored posts, scheduled ads, and the game-changer: re-targeting. Ever felt a bit amazed when you spot the same item you were just browsing appearing in ads on another site? It's not magic; it's re-targeting.
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Facebook offers a valuable tool called a pixel code, which we seamlessly embed into your website. This code accompanies visitors as they explore your site, even after they leave.
When they move on, the products or services they checked out continue to appear in their ads. This ingenious tool ensures your business remains on their radar, a missed opportunity if re-targeting isn't in place.
Measuring your Facebook marketing's impact involves running A/B tests across various campaigns.
Tracking ROI and KPIs is crucial. Your KPIs should align with your original objectives. For instance, boosting brand awareness means tracking Facebook page views and website traffic, while aiming for more business entails monitoring conversions and leads from Facebook ads.
Let us guide the way in implementing effective Facebook marketing strategies for your business. Just Impact Marketing: Your Ultimate Digital Marketing Partner in New Jersey.
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LinkedIn Advertising Agency
LinkedIn boasts a staggering user base of over 562 million spanning across 200+ countries.
Recognized as a premier professional platform, it offers an unparalleled space for business marketing.
Still, need more reasons to weave LinkedIn into your strategy? Consider this: 94% of B2B marketers on social media choose LinkedIn to share content, amplifying relationships and brand reputation.
Incorporating a polished LinkedIn profile into your business’s marketing endeavors not only connects you with skilled professionals but also widens your network.
Unleash your brand's persona. Whatever your brand represents, own it. Infuse it with memorability and distinctiveness across every avenue. A robust LinkedIn profile adorned with captivating visuals, links, and content is akin to having an adorable company pet.
Empower your team to engage.
Potential clients can easily spot companies that are all talk and no substance. Encouraging employees to showcase your company on their profiles and follow your page provides clients with deeper insights. Plus, it extends your company's network organically.
Share Pertinent Content and Foster Engagement.
Inactivity on your company's LinkedIn page is a missed opportunity. Consistently refresh your page with blog posts, relevant links, images, and videos. Dedicate time to engage with your followers, addressing their comments and queries. Establishing open communication can be the decisive factor between gaining or losing a loyal customer.
Engage with LinkedIn Groups.
Leverage this valuable feature and mingle! Interacting within groups offers a fantastic networking avenue. Here, you can share your company's content, effectively boosting traffic to your website and answering pressing queries.
Harness Ad Space to Your Advantage.
Beyond organic traction, LinkedIn presents ad space in three formats: sponsored content, sponsored In Mail, and text ads visible across various pages during a user's LinkedIn session. This dual approach allows you to advertise while offering valuable, personalized content, effectively addressing queries and concerns.
Let Just Impact Marketing guide you through these dynamic LinkedIn strategies, fueled by demand generation, content marketing, and growth hacking expertise.
Reach Prospects Worldwide with TikTok
Leverage TikTok to Broaden Your Reach with Captivating Video Content.
While TikTok initially gained popularity among young users for dance and music, it has since evolved into a vast platform catering to all ages, including businesses.
Distinct from Facebook and Instagram, TikTok offers a novel arena to engage your target audience via immersive full-screen experiences. Imagine unboxing videos, behind-the-scenes peeks, how-tos, interviews, and more. Contrary to common assumptions, TikTok's audience spans all generations, with 29.5% being 20-29 years old.
Elevate Customer Retention with Video Content.
In a world marked by shortened attention spans and fierce competition, video content reigns supreme. TikTok stands out by delivering a brief, full-screen video experience, positioning your brand before users genuinely interested in listening and engaging. This innovative approach cuts through the noise and captures the essence of your message effectively.
TikTok Emerges as a Thriving Playground for B2B and B2C Enterprises.
TikTok's allure extends to both B2B and B2C domains, where countless businesses have found their stride. The dynamic algorithm empowers creators of all scales to tap into fresh audiences and cater to specialized markets. By embracing expert insights, your brand can wield the potential of short-form video content for significant impact.
Empower Your Brand's TikTok Impact:
1. Offer a Glimpse Behind the Scenes: Modern consumers, especially younger generations, seek relatable connections and meaningful engagement with businesses. Short-form videos can open the doors to your company culture, fostering this connection.
2. Leverage User- Generated Content (UGC) for Authenticity. Big or small, brands often risk appearing impersonal. Infuse authenticity by harnessing UGC, placing your products or services in the hands of real consumers. A trusted voice and face amplify credibility. 3. Cultivate a High-Value Content Strategy. As with any social platform, consistency reigns supreme. Craft a calculated content plan that revolves around delivering value to your audience. This approach not only deepens engagement but also enriches your brand's presence.
For brands seeking to excel in these endeavors, or for those embarking on a TikTok journey, connect with Just Impact Marketing immediately for a consultation. Inquire about our comprehensive TikTok + Video as a Service offering, tailored to elevate your TikTok presence and impact.